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Design to value: What should it really cost?

As a device manufacturer, you must innovate continuously to maintain a competitive edge. Along with other industries like automotive and consumer electronics, your focus is on the meticulous design of your product. This involves identifying and eliminating excess costs, enabling you to sell profitably in cash-strapped traditional and price-conscious new markets.

History has demonstrated that the winners deliver precisely what the customer wants — nothing less, nothing more (maybe sometimes a little more) — at the best possible price. To overcome your challenges, you need the right tools and a new way of thinking based on insights from comprehensive, error-free data. In other words, you need a single source of truth that all teams in your company can contribute to and rely on for accuracy. You also must identify the most cost-effective ways to deliver value while maximizing profit margin.

HOW VISTEX SOLVES

BEYOND THE
STETHOSCOPE

THE MARGIN
SQUEEZE TRAP

Navigating
pricing shifts

Downside of
traditional pricing models

Next-generation
pricing

Path to
future growth

Releasing
the trap

NEED FOR
CONTINUOUS
INNOVATION

Edge of a 
new frontier

Empowering
patients

A new frontier 
for innovation

Innovation
pressures

The inflection
point

RESHAPING THE
VALUE CHAIN

It’s not just a 
device anymore

Power of licensing
and royalties

Collaborating 
for innovation

Rise of CMO/
CDMO’s

Device-adjacent
value pools

SHIFT FROM
COST TO VALUE

Pricing for 
performance

Value is in the eye 
of the beholder

Value proposition 
for innovation

Defining value 
with data

VBC’s can 
be a win-win