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Staying competitive without squeezing your margins

Are reimbursements and regulations impacting your go-to-market efficiency?

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Navigating evolving pricing shifts

What do we mean by the margin squeeze trap in the medical device industry? Once characterized by robust growth and healthy margins, the medical device industry grapples with significant pricing pressures. These pressures are driven by:

Rising costs

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The traditional commercial models that propelled your industry to success are now becoming constraints as you find your company caught in a margin squeeze that can quickly erode your profit margins. Several factors contribute to this margin squeeze trap Group 2289.png yet there are emerging strategies to help you navigate this challenging environment.

Eroding profit margins: A perfect storm rightArrowLine.png

BEYOND THE
STETHOSCOPE

THE MARGIN
SQUEEZE TRAP

Navigating
pricing shifts

Downside of
traditional pricing models

Next-generation
pricing

Path to
future growth

Releasing
the trap

NEED FOR
CONTINUOUS
INNOVATION

Edge of a 
new frontier

Empowering
patients

A new frontier 
for innovation

Innovation
pressures

The inflection
point

RESHAPING THE
VALUE CHAIN

It’s not just a 
device anymore

Power of licensing
and royalties

Collaborating 
for innovation

Rise of CMO/
CDMO’s

Device-adjacent
value pools

SHIFT FROM
COST TO VALUE

Pricing for 
performance

Value is in the eye 
of the beholder

Value proposition 
for innovation

Defining value 
with data

VBC’s can 
be a win-win