Struggling to meet the rising demand for home management of chronic illnesses while keeping patients informed about options and outcomes?
With the rise of chronic illnesses such as diabetes, hypertension, and cardiac disorders, more patients are looking to manage their health through treatments they can perform from home or anywhere. This shift requires a focus on non-clinical stakeholders and patient-centric approaches. However, many patients face difficulties understanding their treatment options and potential outcomes. To truly empower them, it’s essential to provide comprehensive education and offer comprehensive post-sales services to support patients throughout their health journey.
Delivering exactly what your customer wants and what patients need will require you to partner with additional members of your value chain. The right technology and commercial processes are also critical to managing these relationships, as they will require specialty contracts. These contracts and associated pricing must include costs for customer support models and device services to patients.
Several trends have emerged in monetization models within the medical device industry. These trends reflect the changing dynamics and aim to create sustainable revenue streams while delivering customer value. In the last few years, we have seen medical device companies move away from one-time device sales to subscription and service-based models, generating a transition from CapEx to OpEx payments.