As technology rapidly evolves, medical device manufacturers are presented with new opportunities for developing innovative devices that change patient treatment. These innovative and connected devices necessitate the development of novel pricing schemes. The landscape is further complicated by the need for more complex product offerings, which often include product bundles and services. Additionally, there is a critical shift from focusing on cost to emphasizing value, all while sustainability becomes increasingly vital. Companies must consider reducing their waste contribution and incorporating biodegradable materials or technology that allows for reusability.

Supporting complex and innovative pricing schemes and bundling is becoming integral to sustaining competitiveness and optimizing financial gain. To support intelligent pricing, you will need a software solution that provides a holistic end-to-end revenue management approach.