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Edge of a new frontier

The medical device industry is at a crossroads, driven by rapid technological advancements, shifting patient expectations and emerging global markets. Embracing continuous innovation is crucial for meeting the changing needs of patients, particularly those managing chronic conditions, and staying competitive in a dynamic global environment. 

You’re on the edge of a new frontier, Group 2289.png making this an exciting opportunity for growth! As a medical device manufacturer, embracing innovative approaches, especially in creating patient-centric home-use solutions and developing cost-effective devices for emerging markets, will be essential for shifting away from being product-focused to assessing new opportunities and additional sources of revenue in device-adjacent value pools.

As you embrace this dynamic environment, adaptability and innovation will be critical to your success and global healthcare impact. With the right technology and tools, you can rise to the challenge and make a positive difference.

BEYOND THE
STETHOSCOPE

THE MARGIN
SQUEEZE TRAP

Navigating
pricing shifts

Downside of
traditional pricing models

Next-generation
pricing

Path to
future growth

Releasing
the trap

NEED FOR
CONTINUOUS
INNOVATION

Edge of a 
new frontier

Empowering
patients

A new frontier 
for innovation

Innovation
pressures

The inflection
point

RESHAPING THE
VALUE CHAIN

It’s not just a 
device anymore

Power of licensing
and royalties

Collaborating 
for innovation

Rise of CMO/
CDMO’s

Device-adjacent
value pools

SHIFT FROM
COST TO VALUE

Pricing for 
performance

Value is in the eye 
of the beholder

Value proposition 
for innovation

Defining value 
with data

VBC’s can 
be a win-win